When you look at your business, separating yourself from your competition is one of the most important things you can focus on. Ask yourself, “what can I be doing to stand out from the competition and dominate my industry?”
These 7 Tips will help you start seeing yourself and business in a new light!!
1. Stop focusing on competition
Too many entrepreneurs worry about their competition. They’re constantly focusing
on what new products their competition is coming out with, how much they’re charging and how they’re delivering their products/services. Rather than focus on your competition, start developing a mindset of domination. Strive to be number one in your industry. Your goal is to dominate your space, not compete in it.
2. Become hyper niched
You’ve heard the saying, ‘If you try to please everyone, you’ll end up pleasing no one.’
Most entrepreneurs feel their products/services are so amazing, that everyone needs them.
While this may be the case, your goal should be to own your niche.
Get crystal clear on exactly who you are, what clients you serve, and what problems you solve for your clients. You will know exactly where your ideal clients are, where they hang out and who they hang out with.
Once this happens, you will attract them to you effortlessly because you will be seen as the go-to person in your industry.
3. Start a podcast
I will never forget the day that a mentor of mine said to me, “Scott, I know you want to empower and impact people in their lives and business. You should start a podcast.”
He said, “Great, what’s a podcast?”
I had no idea what a podcast was, but it sounded like something I could be passionate about. In less than two years, my podcast, Success Hackers has been downloaded by individuals in 65 countries, is one of the fastest growing business podcasts on iTunes, and will soon be picked up by iHeart Radio, which has 35 million listeners per day. Starting a podcast is a fantastic, inexpensive way to build your brand and reach new clients, all while positioning you as an authority in your industry.
4. Be a guest on a radio station
Radio stations and podcasts are always looking for great guests to
interview on their show. There’s a few different websites where you can find out which podcasts/radio shows are looking for experts in your field.
I’ve personally been a guest on over 50 podcasts/radio stations over the past 12 months, sharing my expertise and knowledge to my niche audience which are Entrepreneurs.
Most of these podcasts don’t charge a fee to be a guest. Sharing your expertise on a podcast/radio station immediately elevates your brand and authority.
5. Publish a book
When publishing a book, most of us think that you have to be Steven King, J.K. Rowling, or Tom Clancy to be a successful publisher.
Although these individuals make a ton of money publishing books, there’s another way that you can get your book published very inexpensively.
When I wrote my first book, I published it on Create Space; the self publishing platform owned by Amazon. In my newest best selling book Success Hackers I was able to work with a publisher. Don’t let the fear of writing a book stop you from actually going through with it. Regardless of whether you work with a publisher, or create the book on Create Space, publishing a book will open so many new opportunities for you.
6. Become a contributing writer for a publication
Many of the top business publications are always looking for great content.
They are looking for experts in certain categories who have a track record of success that can highlight their expertise. You can apply to these publications through their contributing writer forms, but be prepared to have a lot of sample headliners, a killer sample article and a bio already prepared. When I got asked to be a contributing writer for Entrepreneur, it allowed me to reach an audience I could never have reached by myself.
If you have a knack for writing great articles, becoming a contributing writer
for a major publication might be a great way for you to become an authority
in your industry.
7. Start speaking
Most people read about speakers who make $10 – $15k for doing a 60 minute speech.
While there are individuals who do make this type of money, the majority of people don’t When you first start out, you will be required to talk for free. Eventually, you will get to the point where you will not only be making money for your speeches, but you’ll also be able to sell your products/services from the stage. Not only will speaking position you as an authority, it will also boost your confidence in a way that you could have never though possible.
My suggestion is to tap your local Rotary Club or Chamber of Commerce.
Tell them you speak, and that you would love to add value to their audience.
Have you been able to stick out by doing something unique?
I’d love to learn more!
Comment below.
Be Great Today!
Scott Hansen
The Step by Step guide on how to
Stand Apart from your Competition
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